Unit 9.4: it’s a matter of opinion
Persuasion is all around us – review for test
The following concepts will be assessed in Wednesday’s upcoming test:
Ethos: Making yourself trustworthy, making people believe you. It is about your credibility.
Pathos: Deals with emotions to convey message and persuasion.
Kairos: Kairos deals with time and urgency. You want to seek urgency.
Logos: It is Greek work. Uses Logic, numbers, facts and arguments to support your position or offer.
Research: Investigation or studies done to give credibility to your offer, position or case.
Exaggeration: Using exaggerated arguments
Claim: Your main point in persuasion. Example: Claro, la red más poderosa.
Active voice- subject does the action. Sentences with active voice are strong, use few words and clearly show who performs the action.
Passive voice- the subject receives the action. This sentence sounds weak and is less direct.
Tone: How something is being said. It deals with emotions. People can use the following tones: sad, happy, angry, and scared.
Intonation: It refers to the fluctuation of voice. Singers use intonation when they are singing.
Questions: The following are possible questions for the test:
- What elements can we see on advertisements and persuasive techniques?
Kairos, ethos, pathos, logos research, claim and exaggeration
- Which strategy intends to provoke a sense of urgency to people?
Kairos
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