WHAT IS YOUR FAVORITE COMMERCIAL?

 TALK ABOUT YOUR FAVORITE COMMERCIAL IN THE COMMENTS

PERSUASION REVIEW-

 Unit 9.4: it’s a matter of opinion

Persuasion is all around us – review for test

The following concepts will be assessed in Wednesday’s upcoming test:

Ethos: Making yourself trustworthy, making people believe you. It is about your credibility.

Pathos: Deals with emotions to convey message and persuasion.

Kairos: Kairos deals with time and urgency. You want to seek urgency.

Logos: It is Greek work. Uses Logic, numbers, facts and arguments to support your position or offer.

Research: Investigation or studies done to give credibility to your offer, position or case.

Exaggeration: Using exaggerated arguments

Claim: Your main point in persuasion. Example: Claro, la red más poderosa.

Active voice- subject does the action. Sentences with active voice are strong, use few words and clearly show who performs the action.

Passive voice- the subject receives the action. This sentence sounds weak and is less direct.

Tone: How something is being said. It deals with emotions. People can use the following tones: sad, happy, angry, and scared.

Intonation: It refers to the fluctuation of voice. Singers use intonation when they are singing.

Questions: The following are possible questions for the test:

1. What elements can we see on advertisements and persuasive techniques?

Kairos, ethos, pathos, logos research, claim and exaggeration

1. Which strategy intends to provoke a sense of urgency to people?

Kairos